Websites • Web Apps • AI Tools • Automation

Build the thing your business actually needs.

I'm a builder who turns business problems into working software — websites, web apps — for founders and small teams. Focused MVPs first, then room to grow.

on-first-click / how-it-works

Scope the idea

founder: “I need to qualify leads faster.”

Mapped to: research → score → shortlist
Currently building: Prospect PalCurrently building: Press PalExperimenting with AI scoring workflowsShipping small, testing oftenCurrently building: Prospect PalCurrently building: Press PalExperimenting with AI scoring workflowsShipping small, testing often

Capabilities

Four ways I can help

Most projects are a mix. Tell me the problem and I'll tell you the smallest thing that solves it.

Websites

Fast, well-typed marketing sites that read clearly and load quickly.

  • Landing pages
  • Brand & portfolio sites
  • Ecommerce frontends
  • CMS-backed content

Web Apps

Real products with accounts, data and permissions — scoped to an MVP you can ship.

  • Internal dashboards
  • Client portals
  • Booking & intake tools
  • Auth + database setup

AI Tools

Practical AI features that do a specific job well, not chatbots for the sake of it.

  • Transcript & document analyzers
  • Structured data extraction
  • Scoring & summarization
  • Task-specific assistants

Automations

Quiet systems that remove the manual steps between your tools.

  • CRM & workflow automation
  • API integrations
  • Scheduled jobs & alerts
  • Reporting pipelines

Selected work

Products I'm building

These are my own ventures and product experiments — built end to end, from the idea to the deployed thing.

Lead found
Score 87
Shortlist
In Development

Prospect Pal

AI Lead Intelligence Platform

An AI-powered research and scoring workspace that helps identify prospective leads, qualify them against your criteria, prioritise who's worth the outreach, and manage the follow-up in one place.

  • AI
  • Data Enrichment
  • Scoring
  • Web App
prospectpal — coming soonVisit
New request
Good fit
Draft pitch
In Development

Press Pal

PR / Media Opportunity Tool

A tool concept for surfacing media opportunities: collecting relevant journalist requests, organising them by fit, and turning those signals into smarter content and outreach workflows.

  • AI
  • Matching
  • Workflow
  • Automation
presspal — coming soonVisit
Shop
Events
Community
Active Project

Lauryn's Garden Wellness

Brand / Commerce / Community Website

A digital brand experience connecting wellness products, content, events and community programming — built to grow as the brand adds new offerings.

  • Website
  • Ecommerce
  • Content
  • Community
laurynsgarden.comVisit

Much of the work shown here is built for my own ventures and ongoing product experiments. Client work stays private unless I have permission to share it — and I'm always building and testing new concepts to expand what I can offer.

How I build

Focused, maintainable, shipped

A small working product beats a big unfinished one. Every project follows the same four steps.

  1. 01

    Scope

    We get specific about the problem, who it's for, and what “done” looks like. I cut anything that doesn't earn its place in version one.

  2. 02

    Build

    I build the simplest reliable version first — clean structure, sensible data, code you or someone else can pick up later.

  3. 03

    Test

    Real inputs, edge cases, mobile, speed. I'd rather find the awkward bits before your users do.

  4. 04

    Launch

    Deployed and handed over with what you need to run it. From there, features expand based on what's actually being used.

Contact

Tell me what you're trying to build.

Share a few details and I'll come back with honest thoughts on scope, approach, and whether I'm the right fit. No pressure, no pitch deck.

  • A real reply from me, not a template.
  • Straight answer on what's realistic for the budget.
  • Your details stay private.